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CRITERIA
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POPULAR MAGAZINES
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TRADE PUBLICATIONS
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PROFESSIONAL JOURNALS
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SCHOLARLY JOURNALS
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APPEARENCE
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eye-catching cover
glossy paper
color graphics
each issue starts with pg. 1
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cover often trade related
glossy paper
color graphics
usually each issue starts with a pg. 1
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glossy cover, often trade related
glossy paper
color graphics
usually each issue continues pagination from previous issue
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plain cover, often with table of contents
black/white graphics
each issue continues pagination from previous issue
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AUDIENCE
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nonprofessionals
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members of a specific business, trade, industry, profession, or organization
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members of a specific profession
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researchers and professionals
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LANGUAGE
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Non-technical, usually at a fifth to tenth grade reading level
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Uses jargon of the trade and some technical language, but readable by most people
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Uses jargon and technical language appropriate to the profession
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Uses highly technical language appropriate to the field
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CONTENT
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personalities, news, and general interest articles
articles written by staff or free lance writers with no specific background in the subject
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brief newsy articles on industry trends, new product announcements, new techniques, and organizational news
articles written by staff with background in that field or by individuals currently working in that field
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articles focus on application of research in the profession; are more in-depth; may include a few research articles
articles written by professionals, often with advanced degrees
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research projects, theory, and methodology
original research findings presented by scholars, researchers or subject specialists in that field
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ACCOUNTABILITY
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editorial review
no bibliographies
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reviewed by editor or staff with background in the field
in-text references to sources, but no bibliographies
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members of editorial board are professionals in the field;
may be peer reviewed/refereed*
includes bibliographic citations;some may be detailed
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usually, but not always peer reviewed/refereed*
includes detailed bibliographic citations
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ADVERTISING
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heavy
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moderate
all or most are trade related
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moderate
professionally related
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few, professionally related or none
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EXAMPLES
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Sports Illustrated
Psychology Today
Time
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American Nurse
AARC Times
Diagnostic Imaging
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American Journal of Nursing
JAMA: the Journal of the American Medical Association
Applied Radiology
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Clinical Imaging
Journal of Pediatric Nursing
American Journal of Health Behavior
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