Style Guide & Logos
Seal and Signatures
College Logo
The Kettering College logo represents the primary signature for Kettering College and is a core component of the College’s visual identity. This logo must be used on all marketing and communication materials from the College. The signature mark is to be used by ALL administrative and academic entities of the College.
Secondary graphics are prohibited and should not be used in lieu of the signature mark. The mark should not be stretched, distorted, or modified. The signature font should not be used or mimicked on any communication outside of the official logo. The mark should not include any color combination aside from those listed below under logo color variations.
Logo Clear Space
The placement of surrounding elements (text, photos and other graphic elements) must respect the clear space guideline shown below. The distance of the clear space is proportional and must always equal or exceed the height of the “E” in “KETTERING.” This also applies to the minimum distance from the edge of the page.
The Kettering logo displaying the proper amount of space between it and other content.
Incorrect Usage of Signature Mark
- Do not change the color or alter logos
- Do not distort or combine with other elements/logos
- Never rotate the logo
- Do not create alternate color versions of the logo
- Never recreate the official logo
- Never add stylistic effects to the logo
- Do not reverse the signature out of background that do not have sufficient contrast to ensure readability
Logo Color Variations
These are examples of how the different colored logos should be used depending on background. Four options are available.
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Black logo with light background
White logo with dark background -
Color logo with light background
White logo with photographic background
Download Logos
A variety of formats are provided to download for your use.
College Seal
Use of the Kettering College seal should be limited to formal and official communications. Examples of appropriate seal usage would be diplomas, certificates, offer letters, legal documents, and communications from the College president. The seal should NOT be used on email signatures, posters, flyers, and any informal communications.
In addition, the seal may be used on:
- Graduation banners and sashes
- Top-tier recognition plaques throughout campus
Branded PowerPoint Template
The branded PowerPoint template is to be used for any enrollment events such as Explore Kettering, Experience Kettering, Welcome events, and Orientation Days. It is also to be used for any formal presentations in which Kettering College is being represented.
Kettering College Photography
The Public Relations and Marketing team photographs all campus events such as pinning ceremonies, dedications, alumni events, enrollment events, convocations, assemblies, etc. To access and download photos from these events, you can visit our Flickr page.
If you are looking for any promotional photos to represent Kettering College or your department, please contact us at marketing@kc.edu and we will provide you with a list of photos.